Sujal Foods Pvt Ltd - Nepal

Our Brands

  • Sujal Gum - Sujal Foods Pvt. Ltd.
  • Crave - Sujal Foods Pvt. Ltd.
  • Smart Lollypop - Sujal Foods Pvt. Ltd.
  • Lovebirds - Sujal Foods Pvt. Ltd.
  • Chocofun - Sujal Foods Pvt. Ltd.
  • Candy Man  - Sujal Foods Pvt. Ltd.
  • Rasilo - Sujal Foods Pvt. Ltd.
  • Eclairs - Sujal Foods Pvt. Ltd.
  • Fresho - Sujal Foods Pvt. Ltd.
  • CandyMan - Sujal Foods Pvt. Ltd.

Lacto Candy - Lacto Tasty, Dherai Masti

Sujal Foods Pvt. Ltd., a leading confectionery company of Nepal, has recently launched an advertising campaign for its popular product, Lacto Candy. It is a hard-boiled candy that offers a delicious taste of  caramel and milk. The product is very popular amongst kids and youth. The campaign features energetic kids in the lead role with the theme “Lacto Tasty, Dherai Masti”. The product that cost Re. 0.5 earlier will now be larger and be available in a new packaging at only Re. 1.
Lacto Candy is the registered trademark of Sujal Foods Pvt. Ltd. It has been manufactured using the world’s latest state-of-the-art technology, in extreme hygienic condition delivering standardized product every time. Lacto candy lives with the reputation of its name and offers nothing but great taste. It is manufactured using high quality malt and creamy milk, which has a delectable taste. It also contains essential nutrients like Protein and Carbohydrates. To maintain the essence of the beloved candy, it will be available in a double twisted shiny packaging with a joyful combination of red, blue and yellow.

The campaign comprises of a Poster and Radio Jingle that focuses on the campaign theme Lacto Candy- “Lacto Tasty. Dherai Masti”. The poster clearly shows a group of young kids having a wonderful time where they play around with the stream of tasty caramel. The jingle is full of energy where the song focuses on "double" enjoyment and "double" fun. The jingle suggests that Lacto Fun is the most exciting and fun candy by using tunes that are melodious and catchy justifying the theme of the entire campaign.

Sujal Foods Pvt. Ltd., (an ISO 22000:2005 certified company) a subsidiary of Laxmi Group, has been manufacturing and marketing confectionery products since last four decades offering the best quality confectioneries and it is country’s number one confectionery company with a dominant market share. Company has been manufacturing international standard Wafers, Toffees, Candies, Bubble gum and Stick gum. Company owns the most iconic confectionery brands of Nepal: Chocofun, Sujal gum, Sujal Eclairs, Candyman, Fresho and Lovebirds in its portfolio that has been favorite of millions for many years.

Marketing Department
Sujal Foods Pvt. Ltd.